Getting Your Gift Out to the World

brands

As a mom/daughter/wife/friend/encourager, I wear many hats … as do you. Add to those “entrepreneur,” though, and you’ve got a whole other closet full of fedoras and caps.

These past few months, I’ve been wearing all of those hats while up to my elbows in building a brand new company, Building Authentic Brands.

Ever since I cut the cord and went out on my own nearly 20 years ago, I’ve had a heart for helping people who had a real passion for something–who felt called to create something–put words and form to that “something” to bring it to life.

Over the years I’ve been blessed to work with incredible companies changing the world for the better and one-on-one with a handful of private consulting clients, helping them build their brands. And I’ve presented to thousands of aspiring entrepreneur, bloggers and authors in workshops on how to build their brands.

But there always were more people who wanted help than I had time to give.

So I finally bit the bullet this April and began building an online course to give everyone all I have to give at a price that’s accessible to anyone serious about launching an authentic “brand” of their own.

Let’s take a pause for a moment on that word “brand,” though, shall we? I know a lot of people are put off by the word, thinking a brand is a fake veneer with nothing solid beneath.

My definition of authentic branding is the polar opposite.

A brand is a mark of ownership. It’s not something contrived or made up. It’s not a veneer. In fact, it’s quite the opposite.

It’s drilling down into who you are, what only you offer, who should care and why.

A brand articulates all of that—through words and imagery—to create a mark of ownership on that piece of the world that is, uniquely, yours.

To us Christian entrepreneurs, our “brand” is no less than the manifestation of our calling. And I can’t tell you how blessed I feel to act as midwife of that manifestation.

So I’ve got two things to give you if you’re in a place where you’re ready to launch your own brand–whether it be as a blogger, an author, a coach, a consultant, an artisan … you name it. You know who you are … your heart probably started beating a bit faster reading this post ;-).

1) Head over to http://buildingauthenticbrands.com and sign up for the free video series I put together. I’ve got powerful techniques and tools to help you get clarity on your calling and put words to it. Then I’ve got a step-by-step road map for bringing that vision to life. It’s great stuff that can really move the needle for you, especially if you’re just starting out.

2) Pop over to read my post and grab the printable on Six Steps to Building an Authentic Brand at the awesome site WELL: Women Entrepreneurs Loving the Lord.

If you’ve got the stirrings of a calling within you, I’d love to hear in the comments below!

 

 

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My Kid in the Kitchen

kid in the kitchen(Noemi at 4-1/2 pounding garlic)

Moms ask me all the time if my daughter is a good eater, and I’m happy to say that she is. Part of the reason is that I put her to work in the kitchen (from an early age … see the pic above). I’ve said before and I’ll say again: The more kids get involved with their food, the more likely they are to eat it. Here are a few ways that Noemi (7-1/2) and I cook together in the kitchen.

  • We snap beans and peas together, and husk corn … often at the table outside or on our front stoop (I think God made front stoops as a place to husk corn, snap beans and eat popsicles).
  • Noemi “zips” greens for me. She loves, loves, loves doing this and is so proud of what a great job she does.
  • She cuts soft vegetables and fruits like mushrooms, zucchini and strawberries. I bought a couple of plastic serrated knives from Curious Chef a couple of years ago and we’ve never looked back. Noe puts a cutting board on the counter, picks up her knife and goes to town.
  • Noe loves pounding garlic in my mortar and pestle. One time, as I was pulling together a pasta with zucchini and pesto, she perked up and asked if she could help out. So I put her to work on the pesto (what she’s not so fond of is mommy hopping up to get her camera and then making her hold a pose …).
  • A different season, but Noemi also loves getting pomegranate seeds out of the pod, and little things like rolling cheese in breadcrumbs and shaping mounds of dough.

The point is, the kitchen is a really fun place for kids if you invite them to do things that they can excel at and enjoy … no matter what their age. Start them young and your kids will become naturally curious towards food, rather than looking at it as something foisted upon them.

That night after making her pesto, for instance, Noemi was enthusiastic about sitting down for dinner. And, yes, she did eat the zucchini.

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What “Seasonal” Means to Me

PEACHES

A crazy ripe peach is the epitome of all that is good and wonderful about eating what’s grown close to you, which is, by definition, seasonal. Of course, we can get peaches all year ’round now, as we can with just about any food. But whether you do or not comes down to how you define “peach.”

If your definition of a peach stops at “blushing orange orb,” then why wouldn’t you buy one in February (even if it is a bit firm)? But if “peach” to you means a “blushing orange orb that epitomizes the warmth of the summer sun and should come with a footnoted warning: Excess juice and high danger of drippage. Best eaten over a sink or outside on a stoop,” then it would make no sense at all to buy one in winter. And it wouldn’t irk you to wait for it, since your very definition of the fruit is inextricably tied to the whole experience of summer.

If “peach” to you means a “blushing orange orb that epitomizes the warmth of the summer sun and should come with a footnoted warning: Excess juice and high danger of drippage. Best eaten over a sink or outside on a stoop,” then it would make no sense at all to buy one in winter.

This may all sound grandiose, but I’m really just describing the shift that happened to my own perception of “peach” a few years back.

It had been a scorcher of a day, cooled at dusk by a breeze so refreshing it felt like taking a dip in a pool. I took a walk up to the orchard behind the house we were renting just to be outside. With each footfall, the earth exhaled the scent of warm straw and clay. In the orchard, shadows stretched across the rows of trees and one ruby-golden fruit with fuzz as rich as velvet called to me. It was like it had taken on the radiance of the sun and now glowed from within.

It was like it had taken on the radiance of the sun and now glowed from within.

I picked it. I took a bite. And I’m not kidding you, I swooned. I’ve never liked being sticky, I think in large part because my mom never liked me being sticky. But I’ll tell you … I didn’t give a lick when that ambrosial nectar dripped down my forearms and off my elbows and into my hair.

When I’d nibbled every last bit of flesh off that pit, I just stood there, trying to wrap my head around how freaking good that peach was. The farmer/poet/philosopher Mas Masumoto calls that moment “losing your peach virginity.” That moment painted the picture of “seasonal” for me like no magazine article or seminar sermon ever could, and I came away a changed woman.

So when should you make things like this Fiery-Sweet Salsa and this Fresh Peach Pie with Toasted Walnut Crust? Now … while the peaches are at their peak. Where should you get those peaches? From a farmer–or orchard–near you.

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Do Not Conform … But Be Transformed

do not conform

I did a centering prayer this morning for the first time in a long time. It felt AMAZING. In large part because I was able to just jump in without judging myself for not having done so in a while.

I had the distinct feeling of God just waiting there to meet me. He IS always there. It is I who dawdle. And yet during these days of incredible “busy-ness,” when I feel my mind constantly cataloguing all that remains to be done, it was like I did a centering prayer this morning for the first time in a long time. It felt AMAZING. In large part because I was able to just jump in without judging myself for not having done so in a while.

I had the distinct feeling of God just waiting there to meet me. He IS always there. It is I who dawdle. And yet during these days of incredible “busy-ness,” when I feel my mind constantly cataloguing all that remains to be done, it was like I could hear an echo of a more still, more real place. And the echo never got fully drowned out this time.

it was like I could hear an echo of a more still, more real place. And the echo never got fully drowned out this time.

I’ve been tending to my practice of prayer and contemplation for a few years now, and I attribute that strong tether I felt to where the Spirit resides within me, despite the whirl of life, to having exercised the muscle of returning there again and again and abiding there for long stretches of time.

Reflecting on all this this morning gave me some new insights into Paul’s directive in Romans 12:2: “Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will.”

I used to see this as a static action; something you measured yourself against in the moment. And in a way, it is, because the present moment is all we can control. Yet in the context of this morning, I started to also see this as an ongoing practice; it’s no accident Paul used that word “pattern,” as in something repeated over and over again.

it’s no accident Paul used that word “pattern,” as in something repeated over and over again

That renewing of my mind won’t be mastered all at once, and it will fall by the wayside at times. But, if returned to again and again–rather than returning to the pull of the world–it will create grooves in my being that will gradually draw my will and my thoughts closer and closer to Christ’s.

In fact, they already are.

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Fifty-One Percent

Are you at 51A couple of weeks ago, our pastor asked me to speak at the Easter Sunday services. From time to time–especially on days when there are likely to be a lot of people in the audience who aren’t necessarily believers–Pastor Dale likes to have a member of the congregation share their story as a real-life example of how God moves and works and lives in us.

Here’s what I said:

“Today we celebrate the resurrection of Jesus, and with it our hope of new life in Him.

Twenty years ago, I was sitting out in the pews of a church in New York City that I’d been going to with my roommate and best friend, Julie, who was a Christian. I wasn’t a believer, but I liked the people there and we were friends with the pastor’s sister, so I went from time to time. But when the talk got to resurrection and new hope, it started to sound a bit like the adults in a Peanut’s skit to me. So if that’s you, bear with me. It gets better.

Back then, I was a highly opinionated, extremely willful young woman who swore like a sailor. Julie, and others, would ask me often to reign in my language, but I vehemently defended it, saying, “this is who I am … it’s part of me!” I saw no need whatsoever to change … I was just fine just the way I was.

Except that I also lived with a sense of disconnected chaos that would wake me up at night hyperventilating in a state of panic. And many of my waking hours were spent thinking through worst case scenarios, with the logic that I would somehow immunize myself to the hurt if they actually did come to pass.

Around this time, I was introduced to New Age philosophy and spent a good deal of time reading about it and learning to hone my intuition. I’m an intuitive person, so it felt natural and came easily to me. Only at some point, I realized that no matter how good I got at listening to my intuition, I’d still just be listening to myself. And deep down I believed there was something more.

no matter how good I got at listening to my intuition, I’d still just be listening to myself

That’s how God met me.

I began going to church more frequently with Julie and tracked completely with the God part. But when talk turned to Jesus, I balked with my whole being. To me, Jesus and Christianity meant being forced into a Norman Rockwell, cookie cutter mold of pot lucks and casseroles and Mary Janes and rote prayers. And that just was not me. I was the one who wore python boots and a black mini skirt for our family Christmas photo.

I was the one who wore python boots and a black mini skirt for our family Christmas photo

So week after week I respectfully passed on communion. Until one day I felt God nudge me, as palpably as if He were sitting beside me. “Get up,” He said. “Go to the front and be fed.”

I was shocked out of my seat and remember walking down the aisle, thinking, “what am I doing?” It wasn’t like a switch had flipped and I suddenly believed all that communion symbolized. It just felt more right to get up and take communion than it did to stay seated and pass. I wasn’t at 100% … I wasn’t even at 60%. But I was at 51%.

I wasn’t at 100% … I wasn’t even at 60%. But I was at 51%.

As I swallowed the bread and the juice, I felt like they were illuminating me from the inside out. I knew something wild was happening. I just didn’t know exactly what.

Another tipping point came soon after when I went to argue with the pastor, Keith, about why New Age was just as valid as Christianity. He listened patiently, and he talked to me about sacrifices across cultures and religions and explained how Christianity is unique in that the sacrifice is a once and for all, by God himself, and yet it’s not exclusive in the least. In fact, it’s radically inclusive.

Something clicked in me. God pushed me past the 51% mark again and I whispered that I wanted in. I wanted to be part of that sacrifice Jesus had made.

I’ll be honest, I was a flighty person back then who ran after shiny objects and couldn’t hold down a relationship more than six months tops. So I fully expected to wake up the next morning thinking, “wha?” and just write the whole experience off and move onto the next thing. At the very most, I reasoned, it might last a few months.

But instead, I woke up the next morning and immediately noticed a dizzying sense of calm. The tornado of anxiety that I had lived in for most of my life was no longer there. Instead, there was just quiet. Something is happening, I thought again.

The change continued when I went to work. As soon as I started talking with people–in the way I normally did, with about every third word being “colorful”–I started choking on the words as they came out. The profanity that I had so ardently defended as being part of me suddenly felt completely foreign. Those words just didn’t belong any more and they completely faded from my speech by the end of the day.

The big wow wasn’t that I stopped swearing, it was that I didn’t have any desire to any more. No one could have forced me to do that; that was something supernatural.

When I studied art history in Paris, our teacher told us about Michaelangelo’s Unfinished Slaves, a group of sculptures that I had the privilege of seeing in person later in Italy. They’re these massive blocks of rough marble with just a portion of a human figure visible, and they’re indicative to the way Michaelangelo approached his work. He didn’t think of himself as sculpting as much as liberating the forms that were already inherent in the marble.

He didn’t think of himself as sculpting as much as liberating the forms that were already inherent in the marble

As the weeks and months wore on after that pivotal declaration in Pastor Keith’s office, I realized that I had been totally wrong about what it meant to become a Christian and a follower of Jesus. God didn’t want me to be a cookie cutter cutout. He wanted me to hand Him the chisel and say, “have at it” so He could liberate me from the constraints that I was imposing on myself that were keeping me from being the beautiful being He knows I am. Which is just what I did when I said “yes.”

Once I realized that, life became one big adventure with God at the helm.

I could tell you of so many ways that God has moved in my life since then … through His spirit, His people and His word. Like when I married Christopher in 1997 and stepped into marriage brimming with jealousy, insecurity and fear. God brought me 1 Corinthians 13:7. Love always protects, always trusts, always hopes, always perseveres.

Those words became my template for both action and thought for months and months–Is this thought really trusting Christopher? Is acting this way persevering in our marriage?–until, finally, the natural path of my thoughts adhered more closely to what God clearly wanted them to be.

I could tell you about how, just a few months after we were married, I was diagnosed with lupus, and how I sat across from my doctor while he told me that I needed to change the way I lived and ate or face the real possibility of dying. I could tell you how just a year after that I endured a drawn out cancer scare that led to a series of operations that left me unable to bear children.

I could also tell you, though, how God turned my journey of healing through that horrible time and aftermath into my calling. Now, years later, I am blessed to inspire and equip people to make a lasting shift in the way they eat and live, as I did, through my company, NOURISH Network.

Christopher and I felt called to put everything we owned in storage and drive down to live in Costa Rica

I could tell you about how, just a few months after the surgery, Christopher and I felt called to put everything we owned in storage and drive down to live in Costa Rica for a time. And how we fell in love with Guatemala on the way home and became involved with the service organization Common Hope, through which we’ve touched hundreds of children’s lives and through which God continues to bless and grow us. Or, the big kicker, how that trip eventually led to us adopting our wonderful daughter, Noemi, from Guatemala in 2006.

that trip eventually led to us adopting our wonderful daughter, Noemi, from Guatemala in 2006

I could talk for hours and hours about any one of these big, huge, obvious God marks in my life.

But as I prayed about what to talk about today, I felt God leading me deeper, to a place where He alters the DNA of our human character. And I was like, “you want me to talk about that?” Yikes.

Five years ago, my doctor called. She’d found something in a lab result that made her nervous, and because of my history she wanted to put me on a course of chemotherapy. I freaked. I was a new mom, and I couldn’t get the image of what life would be like for Christopher and Noemi without me out of my head.

I couldn’t get the image of what life would be like for Christopher and Noemi without me out of my head

By that point, I had developed an intimate relationship with Christ and a deep and abiding faith, so I was pissed. “Why?” I prayed (yelled) to the Lord. “Why are you doing this, and where are you? Why aren’t you comforting me and holding me like you did the first go around?”

And then I felt a palpable nudge once again. As if God were taking my face and turning it towards Him. “Because I’m not there in the fear you’re wallowing in, Lia,” He said to me. “I’m here. In the love and hope. When you’re ready to come here with me, I’m right here for you.”

“I’m not there in the fear you’re wallowing in, Lia,” God said to me. “I’m here. In the love and hope.”

I turned. And once again, the anxiety instantly melted away. I realized that, like Michaelangelo’s sculptures, I was the one keeping myself imprisoned in a block of fear. God didn’t want me there at all … He wanted to free me from that crushing burden.

That’s just one of the hundreds of examples of how Christ’s resurrection lives in and transforms me day after day, moment by moment. People might see the big things–bold career moves and radical life shifts–and attribute them to me (although I sure don’t). But those subterranean character course checks that ultimately determine who we are? Those are the undeniable mark of the living Christ.

Are you at 51%?”

Having it All

dandelion

I’m fighting the very annoying voice in my head that’s saying, “you don’t have enough time to do this now. Start this tomorrow.”

NO.

I’m going to sit down and give myself fifteen minutes to just … write. One of my goals for Salting My Words is to just get the words out, sometimes, perhaps, only partially baked. So bear with me.

So today.

Today … I’m reading A Season for the Spirit by Martin L. Smith for the second year in a row during Lent and, once again, it is rocking my world.

He has me at the intro when he posits that Lent really isn’t meant to be a time of piously depriving ourselves of this or that, because that pious deprivation then makes Lent all about us. Lent really should be all about God. About recalibrating and holding ourselves open to Him to say, “Is there anything here that you don’t want here? And if so, can you help me get rid of it?” I find Smith’s book incredibly helpful at framing an environment to do just that each morning.

Lent really isn’t meant to be a time of piously depriving ourselves of this or that, because that pious deprivation then makes Lent all about us. Lent really should be all about God.

Yesterday’s reading, for instance, was about how the whole of God is within us through the Holy Spirit. The WHOLE of God.

Sit with that for a minute.

I, and I think a lot of us do this, tend to run a little mental accounting of how many people there are in the world, how many people there have been over the ages and how many people there will be, and then figure a rough percentage of how much of God’s attention I can actually claim.

Seen that way, it’s hard not to feel like I’m imposing on God when I pray … after all, he must be exhausted from all those people … and there are certainly other whose needs are greater than mine. It sets me up for forging ahead on my own accord and just sort of leaning on God when I need Him.

But when I consider that the whole of God is within me … well that changes everything. It makes me feel holy. It makes me smile a deep, deep smile. It makes me feel like “I can do all things through Christ.”

when I consider that the whole of God is within me … well that changes everything

And one of those things is Salting My Words.